Google has confirmed that the Google TV connected television platform will be launched in the UK in early 2012. Google TV, which has enjoyed a less than stellar start since the US launch in October 2010, provides subscription and free on-demand content through set-top boxes and branded TV sets. Executive Chairman Eric Schmidt officially announced the European invasion “within the next six months” during a speech at the Edinburgh International Television festival, confirming earlier rumours.
Similar to that of Play TV set up by Sony Google TV merges the Internet, apps and television into one box that should (if all goes right) offer UK users an interactive television experience.
The service has widely been regarded as a flop since the promising US launch (check out our Google TV review), mainly due to a lack of content and a heavily-criticised user interface. Logitech, the exclusive provider of the Revue set top box, recently slashed the price to just $99 (from $299) in order to get more viewers on board.Sales of the licensed Sony Internet TVs, with Google TV built-in, have also been poor. Google will be hoping its European expansion will be more successful. On UK shores it’ll have the likes of the long-delayed YouView service plus existing on-demand portals from Sky, Virgin and BT Vision to compete with.
Google TV will be released Early in 2012.